We created four pieces of content for separate platforms, including a promotional article, a poster, a Trending Short Video, and a promotional video for an online flash mob, each with a unique emphasis to support the theme. Specifically speaking, Through the trending short video, the content could be quickly distributed and spread to other social media platforms or mainstream media, greatly increasing the reach of the campaign (Dijck, 2013); in addition, we planned to invite KOLs from the Red platform to promote women’s health and increase the confidence of the target audience to purchase related products. (Yesiloglu, 2020); Furthermore, we expect to establish a digital public sphere through Weibo and WeChat, extending from advocacy to provide more space for social discussion, and to realize the public benefit of the brand through this thematic marketing. (Bruns et al., 2018)