This is a Platform and Social Media Assessment. This assignment tasks us with simulating a social media posting plan for a brand, and this is our project.”
Brand
As our related brand, we have chosen ‘An Action A Day’ (also known as AAAD). It is a fresh Chinese brand created in 2022 with a focus on women’s minimalist casual style and stylish fitness wear that complies with a variety of aesthetics. To promote a more free-spirited lifestyle, the brand principle promotes “ready to go,” “daily power,” and “acting together.” Meanwhile, the brand promotes aesthetic variety and encourages women to support one another, assisting consumers in becoming more confident, brave, energetic, healthy, and joyful versions of themselves.
Target Consumers
Our group identified the target audience as the younger generation of women (20s to 30s) in mainland China by combining brand idea deconstruction, and product research….
Web Design
Theme While noting the enormous potential of younger women in terms of consumption, their distinctive lifestyles, and consumption styles, our team also noted…
Platforms
Our group also referenced different lesson topics that shaped our social media platform choices and related content curation in various dimensions. To be exact, our group has selected three mainland Chinese social media platforms to promote our content.
Content and Topics
We created four pieces of content for separate platforms, including a promotional article, a poster, a Trending Short Video, and a promotional video for an online flash mob, each with a unique emphasis to support the theme. Specifically speaking
SOCIAL POST 1
SOCIAL POST 2
SOCIAL POST 3
Visual Asset:
Posters x 2
Platform Placement :
DATE:
10.18 —— Wednesday —— Weibo social media posters
SOCIAL POST 4
SUMMARY & REFLECTION
In conclusion, Our main focus for this project is to conduct a brand campaign centred around breast cancer and health throughout the month of October, for the AAAD sports brand. Our team plans to publish four posts on three platforms: Weibo, WeChat Official Account, and XiaoHongShu. Throughout this campaign, we recognised the significance of leveraging the unique characteristics of platforms and the importance of cross-platform linking in brand promotion, allowing us to reach a wider audience. During the project, our team collaborated harmoniously, conducting thorough research to gain a deep understanding of the brand’s concept. We encountered a challenge in designing Weibo posters, but by incorporating the tutor’s advice, we strategically placed key text in the middle of the posters to enhance the visual appeal and clarify the theme of our public service campaign. Although we did this in the copywriting, it would have been beneficial to include the event’s time in the Flashmob promotion video. It is important to note that our campaign had a limitation as it solely focused on mainland China. Moving forward, we aspire to expand our scope to communities globally. Overall, this project has equipped us with valuable insights into brand campaigns, social media marketing, and the importance of tailoring strategies to specific platforms.
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